Using Your Chosen Business Names Require Legal Permission

Market analysis shows that one needs to decide whether one plans to incorporate the business before legalising the name chosen for the business. Hence one has to check with the State secretary to see whether the name is similar to any existing corporate business name in the state.

If it is similar then you are not allowed to register and are asked to choose a different name. However, if you have no plans to incorporate your business you can also check with the county clerk to see whether the name is used by any fictitious business in the county.

One must do a thorough market analysis and check with the secretary of the state in many states where the assumed name of the business is registered state wise. If the name you have chosen is in the list of fictitious or assumed business name then avoid using it.

One must understand the following three factors of a business name –

• The business name can be the name of the trade.

• A business itself can be the trademark which is utilised in focusing on the product sold by them.

• A business name can also be a trademark used to identify the services provided by the business.

The registration offices can however clear the name on a legal platform. A trademark search is usually done to find out whether your proposed name can be used or not. Hence the state and federal trademark registers are checked. The trade directories, yellow pages of major cities and other sources are also checked because trademarks also exist without a proper registration.

A small fee has to be made which uses a service based on the web for the primary search. This is done from www.micropatent.com. After this a deeper search is done which is offered by the Sunnyvale Center on Innovation, Invention and Ideas. When you are satisfied with the search you must book it by filing an application with the U.S. Patent and Trademark Office.

At http://www.blue-sky-ltd.com you can get an in-depth market analysis regarding choosing a business name and searching thoroughly to finalise it as your trademark or assumed business name.