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Saturday, October 17, 2009

Feedback from the customers is a great way to develop business

Understanding the needs and desires of the customers are very crucial in marketing and is considered as a priority in any marketing lesson. What we think about the customers often turns out to be totally different. It is not possible to survive in this competitive market if we are unable to satisfy the wants to the customers. Finding out what the customers want from you is very important. However, with the help of feedbacks of the customers, you can have a fair idea about your business from a customer’s point of view.
You are supposed to receive a variety of feedbacks from different customers and client. It is your sole responsibility to use those feedbacks to develop your business in long run. You have to find out what your customers want more from the product or service, or how can you satisfy them more efficiently. This is one of the most important marketing lessons.
You can get the best feedback from your employees as they are the one who directly interact with the customers. They are much more aware of the customers’ need and taste. They can even help you to identify the negative aspects of your products or services, if any.

Comment cards are perfect for getting feedbacks from the customers directly. These cards consist of few question-answers or multiple choice options which can be answered by the customers very quickly.

You also need to keep your eyes on your competitors. Find out what they are selling and more information about their customer base. People often fail to notice sales or major items in the shop, so it is very essential for you to make everything very noticeable. Talk to the customers freely whenever you get a chance. If you can understand them, you will easily understand their needs. Marketing lessons should be properly used to increase the sale and with the help of http://www.blue-sky-ltd.com you can easily sharpen your marketing skills.

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