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Monday, November 9, 2009

Simple and Easy Ways to Make Money Online

One can earn commissions through online jobs by promoting specific products. This is achievable by displaying advertisements on the website you are working on and by using drop shippers to sell name-brand products on the website.

Work from home becomes easy and simple through regular e-mails, blog comments and even social media sites. Anyone who is willing to work from home can start it.
Online jobs are becoming very lucrative these days. Certain procedures, which are essential to make money online, are as follows:

• To find viable niche market: Your focus should be on targeting distinct and most accessible markets on the web. For example, if one is selling all natural vitamins online then it is required to develop the niche market as “people who are allergic to artificial colours and flavours in vitamins”, then it becomes much simpler to compete in the market, as there will be less competitors.

• Discovering solutions for the problems prevalent in the market: It requires lot of research work in order to devise a solution to a query; the market is keenly searching. The emphasis should be more on market orientation.

• Creditability of the market to pay for a solution to their problem: In online jobs, it is required to confirm the willingness of the market to pay money for the product or service that they are using. It is very important to assess their paying capacity with the view to sell the product or service at a profit-generating price.

• Creating a niche market and targeting the affiliate product to that market: It comprises of offering a product or service, which is the need of the market. Packing your site with virtual flee of unrelated product is of no use.

• Asking for feedbacks for the product or service, you are selling: One can make use of newsletters, product reviews and comparisons to get feedbacks. He can also offer free sample to small group of people to get their comments regarding the product or service he is offering.

Work from home through online jobs is becoming very popular as well as profitable these days. Once your presence is evident in the market, it is also vital to review the market strategies and adopt the latest methods to draw more traffic. It is very essential to build healthy business relations with the clients. While doing so, you will gain goodwill in the market and your clients will develop trust in you and respect your opinion.

Friday, October 30, 2009

Using Your Chosen Business Names Require Legal Permission

Market analysis shows that one needs to decide whether one plans to incorporate the business before legalising the name chosen for the business. Hence one has to check with the State secretary to see whether the name is similar to any existing corporate business name in the state.

If it is similar then you are not allowed to register and are asked to choose a different name. However, if you have no plans to incorporate your business you can also check with the county clerk to see whether the name is used by any fictitious business in the county.

One must do a thorough market analysis and check with the secretary of the state in many states where the assumed name of the business is registered state wise. If the name you have chosen is in the list of fictitious or assumed business name then avoid using it.

One must understand the following three factors of a business name –

• The business name can be the name of the trade.

• A business itself can be the trademark which is utilised in focusing on the product sold by them.

• A business name can also be a trademark used to identify the services provided by the business.

The registration offices can however clear the name on a legal platform. A trademark search is usually done to find out whether your proposed name can be used or not. Hence the state and federal trademark registers are checked. The trade directories, yellow pages of major cities and other sources are also checked because trademarks also exist without a proper registration.

A small fee has to be made which uses a service based on the web for the primary search. This is done from www.micropatent.com. After this a deeper search is done which is offered by the Sunnyvale Center on Innovation, Invention and Ideas. When you are satisfied with the search you must book it by filing an application with the U.S. Patent and Trademark Office.

At http://www.blue-sky-ltd.com you can get an in-depth market analysis regarding choosing a business name and searching thoroughly to finalise it as your trademark or assumed business name.

Thursday, October 29, 2009

Business Name Jargon and Their Meanings

Business name language used by marketing professionals can often be very confusing due to the mixture of heavy jargons in the subject matter. Some of these are -

• “Legal Name” - This means the official name of a firm doing business. For a sole proprietorship firm the legal name is the full name of the owner. In case of a partnership business which has a written partnership agreement giving a name to the partners, this name becomes the legal name.
Or else the last names of the owners are usually the legal name. For a limited partnership business, LLCs and corporations the legal name signifies the name that is registered with the State secretary.

• “Trade Name “– A trade name refers to the business which may or might not be similar to the legal name of the owners.

• “Fictitious Business Name “- Many times the marketing professionals use the business name different from the legal name of the entity which they own. These can be for an individual firm, LLC, partnership or corporations. A fictitious business name is also known as a DBA name which means “doing business as”.

• “Corporate Name “– A business is required to choose and register a corporate name with the secretary of the state. A limited liability company or a LLC shall register an LLC name and a limited partnership or LP will register as a LP name.

• “Trademark”-Trademark is also referred to as mark. It is a word, design, symbol or phrase which is used by marketing professionals to promote a product or service. A mark used for marketing a service is termed as a service mark.

• “Business Name” – The term business name signifies all terms that is used in a business. This also signifies the name of the business itself, a fictitious business name, a corporate name and also names of the products and services of a business.

To see the entire list of all business name jargons use by marketing professionals all over the world click on this link http://www.blue-sky-ltd.com

Saturday, October 24, 2009

Setting the Right Price for Products

In the real estate sector a most ignored part is the charges for the services you provide. The following tips are given by the marketing experts -

a) Know The Rival’s Charges – One can make a fake phone call and ask the competitors regarding the rates they charge for the services offered by you. Hence, a comparison structure can be derived at. If the sector you are operating is where customers do not care about prices much then, an average of what your rival’s charge is a good option. However, if price is a big issue then one has to play intelligently.

One must not always wish to charge the cheapest rate always. However, the marketing experts state that one can also find that he can enter into a particular sector and take away customers from the competitors even after charging a higher price. This is because people believe price means quality.

b) Add The Cost, Time And Margin –One must calculate the cost of materials utilised for the work like your service charge, electricity bills, lawyer’s fees, promotional costs and many more. The cost of each product you offer must be calculated and the final price should be a bit higher than the actual costs involved. However it should not be too high.

The next step is to calculate how many hours is spend by you to provide the product or service. Find out an hourly rate for your work and see whether it is satisfactory. It’s your decision to set the rate but to begin at a minimum rate is good.

One must also find out the summation of the cost and time and add margin with it. Marketing experts and researchers recommend that the margin must be generally 30 to 50 % of the price you have already calculated. This money is required for investments or expansions of business, payment of taxes, bad debt reserve etc.
Find out how to enhance and settle the optimum price for the products and services you offer at http://www.blue-sky-ltd.com.

Monday, October 19, 2009

Importance of Market Pricing

Determination of market pricing is an important step of the procedure of marketing. The pricing of a particular product or service is influenced by several factors and strategic goal is one of the most influential factors. A new business while penetrating in a market often reduce the price of their product or service in order to capture a good share in the market or just to popularize their products. Market analysis has shown this trend over a period of time. Often this results in creation of huge numbers of customers within a short span of time.

Depending on the type of demand, either high or low, the price of any commodity or service varies accordingly. Even the price of the product of one’s own competitor affects the price of one’s own product. If your competitors are changing a relatively low price than yours, then you have no other alternative but to reduce the price of your own products or services. On the other hand, if your competitor is increasing the price, you have every opportunity to increase the price of your own goods too. However, before taking any step, a proper market analysis should be conducted.

Apart from the unpredictable trend of demand, the three major factors which determine the price are cost of time, money and material. Time is equal to money and how much time you are spending for selling your service or product. The cost of the raw materials as well as other miscellaneous expenses in terms of real money should be taken into consideration. Are the customers willing to pay such price for your product? Are they looking for some discounts?

Pricing of a product is very crucial and its survival often depends on a correct pricing. If the price is too low or too high, customers might not show their interest in such products or services. Check http://www.blue-sky-ltd.com for more details on market pricing and price determination.

Sunday, October 18, 2009

Outsmart your competitors in business

Marketing professionals say that analysis of competitors is one of the crucial parts of any strategic planning. So if you want to have a successful marketing strategy, understand the procedure of competitor analysis.

Often business houses prefer to ignore their competitors and to carry on with their pre-fixed plans. On the other hand, some business houses become over obsessed with their competitors, which often involve illegal methods. However, few of the business houses just blindly copy every step of their successful competitors.

Analysis of your competitors will help in overall development of your business. Marketing professionals consider competitor analysis as an important element in the strategic planning. You are able to compare the advantages and disadvantages with the competitors. Understanding your competitor’s nature and style of doing business is quite important.

Keeping a track of their past, present and future strategies is essential to survive the fierce competition. With efficient strategies, you can have a great advantage in the competitive market in future. If you are able to predict the returns, investing in future projects becomes much easier.

Points to remember while analysing the competitors:

• Identify your competitors first – who are they, where they are from, their mode of business etc.
• Understand the strong points of your competitors. Are they causing any threat to your business?
• The profile of your competitors will help you to identify easily the strength and weaknesses of them. Once you know the weakness of your enemy, you have already won half of the war.
• What does the competitor want? What are its main objectives?
• Try to understand the strategies on which your competitors are mostly relying on.
• Are you confident about your own customers? How will they respond to any changes in the business?

Marketing professionals use various techniques in order to get the best out of a competitor analysis. For more info on marketing, visit http://www.blue-sky-ltd.com

Saturday, October 17, 2009

Feedback from the customers is a great way to develop business

Understanding the needs and desires of the customers are very crucial in marketing and is considered as a priority in any marketing lesson. What we think about the customers often turns out to be totally different. It is not possible to survive in this competitive market if we are unable to satisfy the wants to the customers. Finding out what the customers want from you is very important. However, with the help of feedbacks of the customers, you can have a fair idea about your business from a customer’s point of view.
You are supposed to receive a variety of feedbacks from different customers and client. It is your sole responsibility to use those feedbacks to develop your business in long run. You have to find out what your customers want more from the product or service, or how can you satisfy them more efficiently. This is one of the most important marketing lessons.
You can get the best feedback from your employees as they are the one who directly interact with the customers. They are much more aware of the customers’ need and taste. They can even help you to identify the negative aspects of your products or services, if any.

Comment cards are perfect for getting feedbacks from the customers directly. These cards consist of few question-answers or multiple choice options which can be answered by the customers very quickly.

You also need to keep your eyes on your competitors. Find out what they are selling and more information about their customer base. People often fail to notice sales or major items in the shop, so it is very essential for you to make everything very noticeable. Talk to the customers freely whenever you get a chance. If you can understand them, you will easily understand their needs. Marketing lessons should be properly used to increase the sale and with the help of http://www.blue-sky-ltd.com you can easily sharpen your marketing skills.

Friday, October 16, 2009

Survival of Marketing

Often in case of small businesses, managers play a vital role in understanding and development of marketing strategies and plans for their services and products. Market experts say that you can survive in the long run only if you have a huge number of satisfied customers. However, if the number of satisfied customers is stagnant, it won’t help. With time, the number of satisfied customers should increase. You have to first identify the need of the customers and then satisfy their needs. But the process does not stop here. In order to keep the customers satisfied, you have to regularly follow up the customers. This is a relatively new marketing concept towards maximizing the profit.

The concept of marketing depends on the relationship between the customer and the company. The primary object of any company should be the ultimate satisfaction of the customers or clients. Apart from customers’ satisfaction, you should try to maximize the profit rather than increase the volume of sales.
As a small business, the needs of the customers should be determined (marketing research) initially. Strategies should be developed in order to outsmart (marketing strategy) any competitors in the market. The next step is to target the potential market. Then you have to figure out how you can satisfy those demands. And once the customers are served, you have to analyze your own performances.

Market research plays a very vital role. It will help you to identify your potential customers and their needs. Even these kinds of researches help you to find out the defects of your products or services. And once you are able to find any fault in your product, you can easily rectify them. Market experts suggest that one should properly evaluate the market trends as sales and profit margins are often affected by them.

Apart from knowing your potential customers, market research has other roles to play. With efficient market research, you can understand the effects of advertisements and promotions, developments of new products, market share etc. Visit http://www.blue-sky-ltd.com and enrich your marketing skills.

Wednesday, October 14, 2009

Plan Carefully Your Marketing Strategy

In a life or death situation, an efficient marketing strategy can be really helpful. These under mentioned steps will guide you to develop your marketing plans and strategies:

  • Due to recession, the funds allotted towards marketing have been reduced tremendously, which in turn is hampering the business. You competitor with proper market analysis can win the race in the instant case. Hence, an effective policy especially during the time of recession is very much needed.

  • Using of software in the marketing field is nothing new. Palo Alto has developed marketing software called Marketing Plan Pro under the guidance of marketing Guru John Jantsch which has become very popular as a marketing tool.

  • Nowadays, companies prefer to outsource the marketing job. However, you have to fully understand and know an outsider before outsourcing a project. Market analysis and gathering various types of information are the key criteria before deciding to outsource the project.

  • We no longer use the tri-fold brochures. No one even bother to read them. Then what is the procedure of attracting prospective clients and customers towards us? Market analysis reflects that a proper marketing kit can really help in this case.

  • New and fresh ideas are always encouraged in marketing and it is not too difficult to find such fresh ideas. Copying ideas from others, or just calling it mere inspiration is an easy job. But if you are able to develop your own unique idea from the scratch, then your idea will easily stand out.

  • Changing your own position is very important. Your ideal ideas can work far better with your competitors. If someone else is banking on your ideas, then it is high time for you to change your own position.

  • Your marketing strategy should have a value. The way you market your product or service should catch the attention of the buyers, but often it ends up in meaningless jargons.

For more ideas on various types of marketing strategies and plans, please visit http://www.blue-sky-ltd.com

Tuesday, October 13, 2009

Online Master's Degree Programs in Health Information Systems

The University of Illinois is Chicago’s largest university, with an approximate student population of 25,000 students studying in its 15 colleges, one of which is the nation’s largest medical school. UIC is one of the 100 best universities in the world, according to the Academic Ranking of World Universities. The university plays an essential role in Illinois healthcare, acting as the principal educator for its healthcare professionals.

The Online Master of Science degree program in Health Informatics at UIC is one of the oldest and most respected programs in the nation’s educational system; widely acknowledged as one of the best in health informatics education. It is also one of only three online graduate programs approved by the Commission on Accreditation for Health Informatics and Information Management Education (CAHIIM).

The program attracts all kinds of students from healthcare and IT, both neophytes and professionals, and offers them the convenient and flexible study option of online classes. The uniquely comprehensive and interdisciplinary curriculum does not focus on healthcare or informatics alone, but is structured to equip its students with the skills, knowledge and expertise required for succeeding in the dynamic and integrated field of health information system.

Students can graduate with the degree with as few as 14 courses in as less as 18 months, with the 45 credit hour non-research track offered by the program.


The core courses include such diverse subjects as Health Care Data, Ethics & Legal Issues in Health Informatics, and Health Information System Analysis & Design. The current tuition fees for the program are $695 / credit hour, subject to change. Student loans and federal financial aid may be available for those who qualify. There are Enrollment Advisors to help one learn more about the courses and programs, and to assist prospective students in the application process.

Market Planning of Products

In order to develop a telecom product, one needs a huge investment of millions of dollars and a large amount of manpower that are ready to spend several years taking part in the development process of the telecom product. It is very difficult to predict the success of your product for any ordinary person. However, for a marketing professional, this task becomes easy. We will give our best to understand your perspective and the trend of the market, and accordingly we will suggest you the best solution. The needs of the telecom service providers as well as the needs of the telecom users are well within our grip and we are confident about the areas where investment will bring the maximum return.

In the recent past, we have conducted more than three thousand professional interviews with the most reputed telecom giants across the globe. Our marketing professional knows the appropriate person to talk to and to make the most relevant queries, which will result in a formation of a solid business relationship. On the basis of the experiences gathered in the interviews, our marketing professional is able to suggest service features, the timing of penetrating a market and different methods of distributions. We provide assistance in the following areas:

  • Planning for market distribution
  • Requirement studies related to market demand
  • Reviews – Product programs
  • Programs related to market research
  • Service features planning in details
  • Business case development
  • Estimation of manufacturing cost

Examples:

  • The viability of a major Asian Telecom supplier in relation to existing market and global strategies have been evaluated and it finally led to a conclusion of removing couple of products from the market and only concentrating on 5 product markets only in Asia and Latin America.
  • A vendor that withdraws from United States central office switching market has been recommended.
  • Functional specifications & its development: Key systems, OSS/BSS suites, PABX, voice messaging services, central office, OSS/BSS systems, switching systems, data terminal devices. http://www.blue-sky-ltd.com will help you to get more information of products and market planning.

Sunday, October 11, 2009

Step by Step learn eMarketing

As marketing experts, you are often involved in varieties of works and it becomes your ultimate aim to satisfy the needs of the customers in order to get back the value.

All you have to do is to find out existing or potential groups of customer (markets) and also to decide which group you would love to target (target markets) along with the needs of these specific groups.


This is easily achieved with the help of marketing analysis conducted by the marketing experts. Product or service development is the basic criteria to meet the ever growing needs of the customers. You have to understand the preferences of the customers as well as the tactics of your competitors. Even the marketing experts need to take care of the price factor for the target market and to take all necessary steps for a smooth distribution of the product or service.


In order to obtain data about the markets, competitors, target markets & their needs, you can use any of those different types of systems of market research that already exist. Apart from the above mentioned facts, the marketing experts’ responsibility often consists of the continuous promotions, which includes public relations, advertisements, sales, customer service etc. For more information on the basics of marketing, feel free to visit http://www.blue-sky-ltd.com/