The Need for Constant Follow Ups

How often are you following up your sales or your marketing pushes?

The first follow up is a little more obvious. Many companies are going to immediately follow up a sale with another deal or offer to their customers. Or they’ll be sure to have more than one marketing push planned out to follow up on the success of the first one.
But the best marketing is the type that does more than just one follow up. To even call it a follow up is a bit misleading, because this isn’t really just about following up, but keeping constantly in touch.

To do that you should pay attention to postcard printing. This stands as one of the best ways to keep in touch with your customers, and to keep your presence with them strong. The reason is because postcards not only get sent right to their homes, but you can maintain a postcard marketing push with relative ease once you initially set it up.

Here’s what you do. First you get your names all together. You find everyone who has purchased something from you and everyone that you want to turn into customers. You design multiple effective custom postcards, each one meant to target a different group.
You divide these postcards up into the different customers you’re focusing on with them. Maybe one postcard for your current customers and another postcard for the people you’re hoping to turn into customers.

Set up regular intervals to send these http://www.printplace.com/printing/custom-postcard-printing.aspx\">custom postcards out. Maybe it’s once a month or maybe you’re going to be sending them every other week. Whatever it is be sure to keep them coming. Postcard printing is cheap enough to allow you to maintain this easily.

Now, each time you make another sale you take that person and move them into your customer list for postcards. You might even have a special postcard meant specifically to new customer who just bought from you. Send them a welcome to your store postcard giving them a special deal, and then shift them over into the permanent custom list for your postcards.

The great thing about this is once you have it all set up you can easily keep it going with very little active effort from you. All it takes is a few new postcard designs to keep things interesting, and maintaining the different lists you have.

Because you’re sending all of these things directly into a person’s home you know you’re going to get them read, and because you’re targeting each group separately you have a much better chance at success. Nothing is better than focused marketing that can give each different group exactly what they’re looking for.

I would suggest you at least look into it for your company.